In the past most advertising mediums were not burdend with proving their success. It was hard for a business owner to know whether or not his newspaper or radio advertising was responsible for any uptick in business.
With internet marketing, that has all changed. Web Analytics can be applied to website marketing, meaning that you can know the exact marketing campaigns and keywords that are most effective.
The websites sold by Nationwide Small Business Resources can quickly integrate a variety of analytics tools. A website owner could even choose to go as far as to acquire a third-party analytics tool that gives you virtual video of your web traffics activity as they browse.